From ChangeThis: The marketing/communications mix is completely different than it was before 2004. Broadcast’s monopoly on atten­tion is dead. The symbolic brand, which has been the fastest growing source of corpo­rate value for the last quarter century has reached its pinnacle. It is being absorbed and replaced by memetic brand. Tech­nolo­gies have evolved and mapped so tightly against the way humans transact, form rela­tion­ships and create self-iden­tity that it is time for busi­ness manage­ment to link the pioneering acad­emic studies of social capital and social network analysis (SNA) to value based manage­ment and the prior­i­ties of marketers. · Go to Social Capital Value Add: Value Based Manage­ment for the Networked Age →