From ChangeThis: We live in the twilight of a branded world born over 100 years ago. Most marketing remains blinded by the fading glare of its old, outdated promises. Yet there is a new approach to brands ahead of us, based upon a defi­n­i­tion that is less about static image and imag­ined iden­tity, and more about real-time inter­ac­tion and actual involve­ment between company and consumer. · Go to 10 Rules for Branding In a Post Branded World →