Chal­lenge
Design a reader-friendly elec­tronic news publi­ca­tion that links customers to internet content and increases event partic­i­pa­tion; provide content based on audi­ence segments (prospects, students, alumni, commu­nity); monitor user statis­tics to better deter­mine audi­ence content needs.

Solu­tion
News arti­cles hosted on Typepad’s blog­ging plat­form are linked to emma’s e-newsletter services. Customers manage their subscrip­tions with a choice of daily or monthly email delivery or RSS feeds.

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