Presentation by Idris Mootee of Idea Couture

Go to Session 1: What is a brand? Definitions and taxonomies →

Go to Session 2: How are brands built? Managing brand meanings →

Go to Session 3: Luxury brand marketing →

Go to Session 4: Understanding brand architecture →

Go to Session 5: Developing a brand strategy, part 1 →

Go to Session 6: Developing a brand strategy, part 2 →

Go to Session 7: Managing global brands →