Presen­ta­tion by Idris Mootee of Idea Couture

Go to Session 1: What is a brand? Defi­n­i­tions and taxonomies →

Go to Session 2: How are brands built? Managing brand mean­ings →

Go to Session 3: Luxury brand marketing →

Go to Session 4: Under­standing brand archi­tec­ture →

Go to Session 5: Devel­oping a brand strategy, part 1 →

Go to Session 6: Devel­oping a brand strategy, part 2 →

Go to Session 7: Managing global brands →