From Leader to Leader Journal: For any orga­ni­za­tion, the starting point of great­ness is not in meeting expec­ta­tions — whether of share­holders, board members, or constituents — but fulfilling a Purpose that fits the iden­tity of the orga­ni­za­tion. · Go to Purpose: The starting point of great lead­er­ship — Nikos Mourko­giannis →