As Vice Pres­i­dent of Global Marketing Strategy & Excel­lence for Hewlett-Packard, Erik Kintz discusses key industry trends (such as the social web) and best
prac­tices for building future marketing func­tions. On his Marketing Expe­ri­ence blog, Erik invites five marketing and creative gurus to discuss Why Blog­ging Matters.

Read the post on The Marketing Excel­lence blog.