Tom Suddes tackles the increasing disso­nance between the archaic goals of typical not-for-profits and the real­i­ties of busi­ness. Suddes chal­lenges us to think differ­ently about these orga­ni­za­tions.

Suddes sights Tim Kight’s “Every orga­ni­za­tion is perfectly designed to get the results they are getting,” and Einstein’s defi­n­i­tion of insanity: “Doing the same thing over and over and expecting different results,” as inspi­ra­tion for change.

Stop defining in the nega­tive (not- non-); focus on impact.

Let impact drive the income. Change the goal of the orga­ni­za­tion from fundraising to increasing size and scope of impact.

Ask for what­ever it is that you want to accom­plish. Just ask for help. Just ask for involve­ment. Just ask for feed­back. Just ask ques­tions.

Suddes’ 9 guiding prin­ci­ples are outlined in a ChangeThis mani­festo.