The Australian consulting firm, Anec­dote, is asking “When is story­telling valued within your orga­ni­za­tion?” Here are the results.

Hero stories – seen partic­u­larly for sales, customer service
Success stories
Inspi­ra­tional stories
“Lessons/Learning” stories
“Who we are” stories – an embod­i­ment of company values in action, not just espoused values
“How we got here” stories – stories exploring a compa­nies history and foun­da­tions
“My time here” stories – provides insight into the indi­vid­uals work/life history with the orga­ni­za­tion

Read more about when story­telling is valued.


They also asked “When has story­telling been discour­aged or frowned upon in orga­ni­za­tions?” The broad themes that emerged are:

When stories are gossip
When there is a break down in trust and rela­tion­ships
Where there is no time
When there are “bad news” stories
When it sounds like corpo­rate spin

Read more about when story­telling is discour­aged.