Monica Hubbard publishes a weekly e-news digest of resources for arts and social service leaders.

Challenge
Convert the plain text e-news digest from manual address correction and addition to a customer-maintained list.

Solution
Using emma’s e-marketing services, design HTML and plain text versions; clean, segment and upload mailing list. Emma’s response reporting provides the client a helpful tool for evaluating effectiveness.

“You have helped me expand my thinking about my ‘plain vanilla’ e-newsletter. It is not only more attractive, it’s also easier for my readers to quickly get to the content that’s most important to them. The information that I can now access about my subscribers is incredibly helpful in providing them the content they want. Thank you for encouraging me to take this step!” — Monica Hubbard

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