Monica Hubbard publishes a weekly e-news digest of resources for arts and social service leaders.

Chal­lenge
Convert the plain text e-news digest from manual address correc­tion and addi­tion to a customer-main­tained list.

Solu­tion
Using emma’s e-marketing services, design HTML and plain text versions; clean, segment and upload mailing list. Emma’s response reporting provides the client a helpful tool for eval­u­ating effec­tive­ness.

You have helped me expand my thinking about my ‘plain vanilla’ e-newsletter. It is not only more attrac­tive, it’s also easier for my readers to quickly get to the content that’s most impor­tant to them. The infor­ma­tion that I can now access about my subscribers is incred­ibly helpful in providing them the content they want. Thank you for encour­aging me to take this step!” — Monica Hubbard

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