In Armchair M.B.A, William J. Holstein show­cases compa­nies that build inno­v­a­tive tech­nology and prod­ucts and design the busi­ness model for the product.

If you look at the natural history of great new product fail­ures, it’s often because they went with the stan­dard busi­ness model, or the first feasible busi­ness model, instead of doing what good compa­nies do, which is chal­lenge them­selves and ask, “What are three very different busi­ness designs that we can use to take this product to market?”

Holstein notes Toyota and Honda busi­ness  strategy for hybrids, Apple’s iPod, and General Motors’ OnStar.

Read the NY Times column, Sun Jul 30, 2006.