Harvard Business Review senior editor David Champion tackles a few of the most intriguing concepts in sales:

  • How right should the customer be?
  • How do we end the war between sales and marketing?
  • How do we leverage the psychology of the salesperson?

Listen to the HBR IdeaCast Edition 7 podcast on itunes.

Go to HBR IdeaCast Web site.

The podcast complements HBR’s July–August issues on Sales. Go to the publication Web site.