Harvard Busi­ness Review senior editor David Cham­pion tackles a few of the most intriguing concepts in sales:

  • How right should the customer be?
  • How do we end the war between sales and marketing?
  • How do we leverage the psychology of the sales­person?

Listen to the HBR Idea­Cast Edition 7 podcast on itunes.

Go to HBR Idea­Cast Web site.

The podcast comple­ments HBR’s July–August issues on Sales. Go to the publi­ca­tion Web site.