Think about the most successful brands in recent memory. It isn’t hard; it’s actually getting to be a rather predictable list. What is it that Apple, Starbucks, Target, JetBlue, BMW, eBay and Trader Joe’s promise? Damned if it isn’t the pursuit of Happiness! Why is the list so short? Because most of what passes for marketing today (and yesterday, for that matter) is sheer misery.