This post is part 4 of 5 in the series Sample brand strategy process.

Co-constructing what should be

  • Channel redis­cov­ered ener­gies to build action plans supporting the new knowl­edge, envi­ron­ment and oppor­tu­ni­ties.
  • Define the deliv­er­ables that match your target audi­ence needs (customer expe­ri­ences and touch­points: collat­eral, Web site, adver­tising, customer service).
  • Design plan­ning and approvals. Develop branding and expe­ri­ence design spec­i­fi­ca­tions, a prelim­i­nary budget and time­line for design and launch of the new strategy.
  • Monitor team progress.
  • Customer focus groups test the design concepts.

Step 5 →