This post is part 3 of 5 in the series Sample brand strategy process.

Envisioning what might be

  • Envi­sion your brand objec­tive — What is the world calling your company to be? Iden­tify the life-giving themes.
  • Under­stand your brand in the life of the customer iden­ti­fying the common values, atti­tude and aspi­ra­tions. Surface the most compelling ratio­nale to believe in your product or service.
  • Develop provoca­tive propo­si­tions — Your dreams meet the target audi­ence to create a grounded vision of the desired future.

Step 4 →