This post is part 1 of 5 in the series Sample brand strategy process.

Choosing the positive as the focus of inquiry

  • Iden­tify core team. A Project Team forms consisting of members of your orga­ni­za­tion and Unison consul­tants. Key stake­holders are iden­ti­fied.
  • Plan process approach. Intro­duces the Project Team and key stake­holders to the theory and prac­tice behind our process.
  • Develop a prelim­i­nary project strategy. Project Team plan­ning covers timing, partic­i­pa­tion and resources.

Step 2 →