The Master Chorale moves into its new home at Walt Disney Concert Hall in November 2003, increasing performances by 70%.

Combine separate marketing and fundraising campaigns into one strategy.

Restructure ticketing systems to handle increased customer volume.

Existing brand messages were better aligned with Grant Gershon’s eclectic programming. Descriptive information on the composers and works performed included in advertising, direct mail and on the Web.

Pricing was restructured based on audience experiences during the first year in the hall.

Design collaboration with David Mesfin at Visual Morph; Marie Dillon, copywriting; Eric Tucker, photography