Chal­lenge
The Master Chorale moves into its new home at Walt Disney Concert Hall in November 2003, increasing perfor­mances by 70%.

Solu­tion
Combine sepa­rate marketing and fundraising campaigns into one strategy.

Restruc­ture tick­eting systems to handle increased customer volume.

Existing brand messages were better aligned with Grant Gershon’s eclectic program­ming. Descrip­tive infor­ma­tion on the composers and works performed included in adver­tising, direct mail and on the Web.

Pricing was restruc­tured based on audi­ence expe­ri­ences during the first year in the hall.

Design collab­o­ra­tion with David Mesfin at Visual Morph; Marie Dillon, copy­writing; Eric Tucker, photog­raphy

art